December 23rd, 2006
Overview
Offline methods of getting people to your website are not covered in this book, only online methods.
Your ultimate goal is to get traffic from people that are interested in what you are offering.
Traffic from just anyone won’t help you – it will just waste your resources. For this reason, do not waste any time thinking about banner exchanges or traffic exchanges or anything I don’t cover here. Concentrate solely on:
- Finding out how people search for what you are offering (what keywords and keyword phrases they use)
- Getting your site seen by these people
- Convincing these people to buy your product or service
For the purpose of the book I will create a fictional business called “John’s Scuba Diving in Kona” and refer to this business for examples.
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